Crans Montana

Le ski évolue

The promotional spot "Le ski évolue!" celebrates Crans-Montana's evolution from its glamorous 1970s heyday to its modern offerings, coinciding with the launch of the Pass 365. This campaign recreates the iconic atmosphere of the '70s while showcasing today's skiing experience, using a unique filming approach that starts with 16mm and transitions to digital cinema. The production involved months of preparation to source period-accurate costumes and skis, as well as training models in the skiing techniques of the era. By blending vintage and contemporary styles, the campaign highlights Crans-Montana's ability to honor its rich history while adapting to current trends, and it is being shared across social media and television to reach a wide audience.