Valmont

Lumicity

Our objective was to showcase this sunscreen in an urban setting, so we filmed on a parking garage rooftop surrounded by skyscrapers. We employed anamorphic lenses to create a stunning bokeh effect on the background buildings, enhancing the visual appeal. For the product shots, we utilized a robotic arm to maintain continuity with the slow, subtle movements of the models. This approach allowed us to seamlessly blend the outdoor scenes with the product close-ups, resulting in a harmonious and visually striking commercial.